Ford Motor Co. sees a happy future in Brazil, the fourth largest car market by sales on the planet. So far this year, auto sales in the country have increased by 4% in large part driven by tax cuts. Economists predict that sales will continue to grow along with the nation’s overall economy. In fact, many feel that the national economy will grow by 4% next year as opposed to the 1.5% it is growing this year.
Ford is ready to ride this happy tide to happier sales figures in Brazil. Steven Armstrong, head of Brazil operations for Ford, said, “We expect a little more growth next year than this year. The underlying economic situation will improve. There’s still opportunities for growth in all regions of Brazil.”